Let’s take a deeper look into digital advertising.
With the evolving internet era, digital advertising has taken the driving seat as a revenue generator. Wish spends on digital advertising being close to $ 15 billion by 2014, it is a very niche yet growing market.
While the trend has been shifting from the primitive CPM model to the lead based advertising model to yield better ROI, most advertisers have not yet completely eradicated their sweet old CPMs. Today leading portals offer sponsorship based or leads based advertising which yields better ROI to the clients making it more effective.
However, if you still insist for branding they will provide CPM advertising at throw away costs like $2 CPM and even lower is most cases.
Broadly, advertising has always been a tool for the companies to showcase their portfolios or brands all across the web, getting listed on Google, etc.
My friend introduced me the other day to a young MBA right out of college, who wanted to do something in the space of advertising. I advised him not getting into the field since advertising as a professional service in India belonged to only a couple of big players in the market like Komli Media, Google Adsense and Ad Magnet and the others.
It was his pursuance on this subject that made me think reverse. I decided to consult him to take digital advertising to the next level.
How?
Like companies, individuals also have to market themselves. We all do, sometimes to the clients, sometimes at home, sometimes at interviews. But there is no platform yet that can help market an individual globally and give him all the benefits that the company gets and to get him listed on the search engines.
That’s how Rs100.net was conceived.
We decided to provide individuals and SMEs with an equal chance to compete with companies in the bigger segment. Rs100, as the name suggests, charges Rs100 (INR) as annual maintenance fees to keep the website running. It provides with a 960x360px banner to the advertiser on the homepage that will keep rotating itself every 4 seconds.
To avoid advertisement clutter, the website also has two instances of the server which keep rotating the ads randomly giving a fair chance to each advertiser.
You may check out the website at http://www.rs100.net or visit their blog http://rs100net.blogspot.com
