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Grow Your App Organically

You have made your app and lunched it on the App Store. Great!

You have secured 1000 downloads in the first month. Awesome!

Downloads have now stalled, numbers are just crawling. You have no reviews. Your app is not getting ranked in to first 10 pages of the category. What Next?

If you have millions of $$$ to run App Download campaigns, you will probably be talking to an agency. Brilliant. You are sorted!

If don't have marketing budgets, read on.

The 3 point mantra for getting downloads:

1) Find Keywords
2) Rank Higher
3) Get more downloads

To achieve this, you need to optimize your app for certain set of keywords for different app stores. 

Target those keywords which have higher search volumes and lower competition.

Keep a track on what your competitor apps are doing. Tap their keywords and take a tactical call if you want to gun for those or stay away from them.

Encourage users to post reviews and rate your app, however don't go overboard with it.

The service of optimizing the keywords and targeting category to influence rankings is called as App Store Optimization or A.S.O.

But do remember, this is a time consuming and manpower exhaustive process, but the following results should encourage you to do it.

Mindvalley:
Ranked No. 1 
Downloads up by 125%

PhrasePop:
Downloads up by 143%
Revenue up by 285%

This optimization was first mentioned by Google in Google I/O 2012 with a case study of Storm8, eBuddy and PocketGems.

For more information on A.S.O. feel free to get in touch with me at neelesh@beehivecommunications.com

WHY YOU WILL FAIL!

In this post I am going to tell you why you cannot succeed.

Do you want to know:

Why you will fail to have a great career?Why you will fail?Why you will never be rich?Why you will never be successful?

1.     BECAUSE YOU THINK TOO MUCH ABOUT WHAT OTHERS THINK ABOUT YOU

You have to fit in to the society right? What happens if you behave the way you wanted to?

The fundamental problem is that you judge people hence you are feared of being judged by the people.

After getting your engineering degree, you had a passion to become a chef. Would you ever in your wildest dreams think of quitting your 6 digit salary job for 3 years of struggle and a meager compensation? You wouldn’t and you know why, because your society, you think, will look down upon you.

Most dreams in this world are killed only because of “What will people think?” rather than anything else.

Cut lose. Be yourself. Dare to be different, dare to be you!

2.     BECAUSE YOU KEEP FLATTERING YOUR EGO AND KEEP THINKING YOU ARE SMARTER THAN WHAT YOU ACTUALLY ARE

How well can you face reality? How smart are you?

Stop answering what you really can’t. Accept the fact. You are not smart enough! If you were, you possible would be writing this article than reading it.

You are getting annoyed as you keep reading on and you know why? It’s only because of your false ego that you feel that you are important.

The more you feed your ego, the deeper you attract failure.

If I asked you to read an article on something related to your own domain you would in all possibility say “I don’t need to, I know it all!” The fact being, every person uses only 3% of their brain. (WikiPedia It, I am sure your ego will do it for you!)

Stop taking yourself so seriously. No one else does!

3.     BECAUSE YOU LACK ANXIETY AND CURIOSITY

How curious are you to know why the water is blue or why do your b$*s itch every morning you wake up. 

You probably aren’t.

You have all reasons to not be. It doesn’t really directly affect your daily course.

You believe the media, you believe in everything that you see. Have you ever thought of questioning the way the things are?

You spend loads of time playing candy crush / pet rescue / flappy bird and other loads on reading updates on Facebook. Have you every invested 10 percent of that time in reading about the conspiracy theory?

You cannot improvise until you don’t accept the fact that you lack anxiety and curiosity.

Successful people have the itch to keep learning something new, which in no way has any relation to their occupation or career.

4.     BECAUSE YOU DON'T READ ENOUGH

When was the last time you visited a library to read on a topic you like?

When was the last time you opened a book to know about something that randomly tickled your mind?

I will tell you. It was when you were in school which is possible over a decade or two now.

You find the excuse of not having time with busy hectic work schedules. 

What about the amount of time you spend every day reading your WhatsApp group messages?

Successful people often read when you spend time watching MTV or other music channels.

5.     BECAUSE YOU CAN'T HANDLE THE TRUTH

Reading this article is making you itchy, because I have textually shown you your image.

The truth is, it relates to you and subconsciously you are thinking of changing but you just can’t handle it!

You would never possibly put your tongue out to taste the truth because you know it’s bitter.

Truth is like bourbon, one the first, bitter to its core but when you start consuming it, you develop a taste. It’s not for everyone; it’s only the drink of the successful!

Successful people gracefully embrace the truth.

6.     BECAUSE YOU CAN'T ASK QUESTIONS ENOUGH

Have you ever questioned authority?

Have you ever questioned yourself?

Have you ever questioned your limits?

The answer, as we know, is “NO”.

You know why? It is because you think you will be muscled down if you ask questions.

Your argument, you have tried but have been mulled over. The key lies in asking the right questions at the right time.

Success comes to people to dare to question and stand by their questions till they don’t get a desired logical answer.

7.     AND BECAUSE YOU HAVE NOT FAILED ENOUGH

When was the last time you failed?

Was it in delivering your work on time?

Was it in an exam?

These failures are not even considered!

You love to reject rejection and keep the “Do-It-Tomorrow” attitude.

The fear of failure has stopped you from attempting at multiple occasions in your life. Hasn’t it?

The more you fail, the more you learn! Every failure brings with it new learning and successful people are only successful because of their perseverance and learning.

Life In Reverse

Think about this, living you next life totally backward.


A beautiful quote from Woody Allen:


" 
In my next life I want to live backward.
You start our dead and get that out of the way.


Then you wake up in an old people's home feeling better every day.


You get kicked out for being too healthy, 
go collect your pension, and then
when you start work, you get a gold watch and a party on the first day.


You work for 40 years until you are young enough to enjoy your retirement.


You party, drink alcohol, and are generally promiscuous, then you are ready for high school.


You then go a primary school, you play,
you have no responsibilities, you become a 
baby until you are born.


And then you spend your last 9 months
floating in a luxurious SPA like conditions
with central heating and room service on top,
larger quarters everyday and then, VOILA!


You finish off as an orgasm!


I rest my case
 "

Some Inspiring Quotes - Go for it!

Take whatever u can from your life. 

Because when life starts taking from you, it takes even ur last breath

“Hope” is the little voice you hear whisper “May Be” when it seems the entire world is saying “No”

I’m not telling you it is going to be easy, all I am saying is that it will be worth it.

Don’t ever compare yourself with anyone in this world, no one else can do a better job of being you than you.

“Always bear in mind that your own resolution to succeed is more important than any one thing” - Abraham Lincoln

“Success is counted sweetest by those who never succeed” - Emily Dickinson

“People rarely succeed unless they have fun in what they are doing” - Dale Carnage

“Try not to become a man of success but a man of value” - Albert Einstein

“I owe my success to having listned respectfully to the very best advice, and then going away and doing the exact opposite” - G. K. Chestorton

“The only way of finding the limits of the possible by going beyond them into the impossible” - Arthur Clarke

“Encouragement is a necessary part of supervision” - Thomas J Watson

“We are what we repeatedly do. Excellence, therefore, is not an act but a habit” - Aristole

“If you can do a half-assed job in anything, you are a one-eyed man in the kingdom of blind” - Kurt Vonnegut, Jr.

“Take calculated risk. That is quite different from being rash” - George S Patton

“If you do not hope, you will never find whats beyond your hopes” - St. Clement of Alexandra

“Great spirits have always encountered voilent opposition from mediocre minds” - Albert Einstein

So if you think you have failed, it was never you, it was always your idea. Join the forum where we would love to analyze any idea or business that you had which failed - Ideas That Failed

How much money does Facebook make?

We all know Facebook is the biggest social network having almost equivalent number of users that would be the world's 4th largest country.


Recently, I saw a post on FB that was viraling that mentioned about Facebook no longer remaining free.


That compelled me to do a surface study on the kind of revenues that Facebook makes.


Facebook clocked revenues of $2 Billion in 2010 and will close 2011 at approx $4.27 Billion recording a CAGR of approx 103%


Below is split of their revenues:

If Facebook decided to start charging $10 per month per user to access the network, what do you think will happen?

Your first reaction is absolutely correct, the revenues from advertising and FB credits will go down by 40% making it approx $2.5 Billion (which is still a healthy growth as compared to last year).

Now the other part of the story.

$10 per month will make it $120 annually.

Facebook has 800 million active users. Now let's say 20% of the people decide to pay for it and use it.

That makes 160 million users pay $120 for using Facebook per year.

That will give a new revenue stream to Facebook making its revenue case look something like below.

A whooping $21 Billion, an annual growth in 4 figures.

This is hypothetical and Facebook is still free:

But it is always worth a thought ;)

Cheers!
Neelesh R Pednekar

Business Consultant - IdeasThatFailed

Build the personality of a CEO - 30 Steps

If you think being an entrepreneur is easy and glorious, think again!

It may so look to the world, but an entrepreneur has to go through a lot of ups and downs specially during the early phases of the venture.

These come in all shape and sizes, right from mental to monitory.

To be the entrepreneur, you need to think and behave like one.

I just thought of listing down 30 simple thoughts that can keep you focused, doesn't matter if you are an entrepreneur or not

Personality

1) Don't Compare

Don't compare yourself with others. You have no idea what their journey was all about.

2) Keep Negative thoughts away

Don't have negative thoughts of things you can't control. Infact, invest your energy in the positive present moment.

3) Don't Overdo, Keep your limits

4) Don't take yourself so seriously

No on else does

5) No Gossip

Don't waste dear energy on gossip

6) Dream more

while you are awake

7) Don't Envy

You may not have everything you want, but you have everything you need

8) Forget and forgive quickly

Forget issues of the past. Don't remind your partner of the issues that happened in the past. They can ruin your present and your companies future

9) Don't Hate

Life is too short to hate anyone, don't waste the time

10) Make Peace

with your past so that it does not spoil your present

11) Be Happy

No one is charge of it but you

12) Life is a school

and you are here to learn. Problems are like that part of the curriculum that appear and fade away like algebra  but the lessons you learn will last for a lifetime

13) Smile and Laugh more

14) Winning 

every argument is not necessary. Sometimes agree to disagree!

Community

15) Family and Friends

Speak to them more often

16) Give something good

to others each day 

17) Forgive

everyone for everything

18) Spend time

with people over the age of 70 and under the age of 6

19) Target

3 new people you need to make smile everyday

20) What others think about you

is none of your business

21) Your job is not

to take care of yourself when you are sick, your family and friends will.

22) Believe in God

and put him in front of everything you think, say or do.

23) The Almighty

will head everything

24) Do

the right things

25) No matter how good or bad the situation is

it will always change

26) No matter how you feel

get up, dress up and show up

27) The Best

is yet to come

28) Get rid

of everything that isn't useful, beautiful or joyful

29) When you awake

alive in the morning, thank God for it.

30) If you know God

you will always be happy, so be happy!

Some Freaky Graphs

Are all graphs only meant for business?

Think again.

Is Digital Advertising only for big companies?

Let’s take a deeper look into digital advertising.

With the evolving internet era, digital advertising has taken the driving seat as a revenue generator. Wish spends on digital advertising being close to $ 15 billion by 2014, it is a very niche yet growing market.

While the trend has been shifting from the primitive CPM model to the lead based advertising model to yield better ROI, most advertisers have not yet completely eradicated their sweet old CPMs. Today leading portals offer sponsorship based or leads based advertising which yields better ROI to the clients making it more effective.

However, if you still insist for branding they will provide CPM advertising at throw away costs like $2 CPM and even lower is most cases.

Broadly, advertising has always been a tool for the companies to showcase their portfolios or brands all across the web, getting listed on Google, etc.

My friend introduced me the other day to a young MBA right out of college, who wanted to do something in the space of advertising. I advised him not getting into the field since advertising as a professional service in India belonged to only a couple of big players in the market like Komli Media, Google Adsense and Ad Magnet and the others.

It was his pursuance on this subject that made me think reverse. I decided to consult him to take digital advertising to the next level.

How?

Like companies, individuals also have to market themselves. We all do, sometimes to the clients, sometimes at home, sometimes at interviews. But there is no platform yet that can help market an individual globally and give him all the benefits that the company gets and to get him listed on the search engines.

That’s how Rs100.net was conceived.

We decided to provide individuals and SMEs with an equal chance to compete with companies in the bigger segment. Rs100, as the name suggests, charges Rs100 (INR) as annual maintenance fees to keep the website running. It provides with a 960x360px banner to the advertiser on the homepage that will keep rotating itself every 4 seconds.

To avoid advertisement clutter, the website also has two instances of the server which keep rotating the ads randomly giving a fair chance to each advertiser.

You may check out the website at http://www.rs100.net or visit their blog http://rs100net.blogspot.com

Million Dollar Question

How do you monetize your website?

Can advertisement revenue offset your business costs?

Can you sell content to others?

Should you invest in creating a mobile app?

I just wanted to start a discussion about how to monetize your website and is internet revenue really substantial to make business sense?

Planning your business

Next Step - Planning your business

I followed your first post and got a hint of what I want to do. Cool! What next?

Now, the next questions in your mind will be:

1)      Do I need to be a management graduate to start off?

95% of successful entrepreneurs did not have a management degree when they started off. All they had was a vision, passion to chase the vision and the thrust to achieve.

2)      How do I go about registering a company?

You wouldn’t always want to have a Pvt Ltd company to start off with. Go to any bank, open a current account and that’s it! Your company is registered. Once you start earning more than Rs 12 lacs annually, opt in for a sales registration number and your done. Once business starts growing in folds, you may go ahead and register it as a Pvt Ltd company.

3)      How much will it take to register a company *?

Starting a current account is free. It differs from bank to bank however average balance you would need to maintain is Rs10000 quarterly.

A sales tax registration number will cost you approx Rs 1000 (including tea and water charges).

Registering a Pvt Ltd company would be approximately Rs 50000 along with additional fees of a CA and nomination of board of directors.

*But before you register a company read point no 6 carefully and see how much money would you be making and by when.

4)      How do I arrange for finances?
By now, I am under the impression that you are already employed and want to start off. Hold back, save the amount required and then register your business unit. If you opt in for a current account, I think it is pretty achievable to save approx Rs 3000 a month as a locked balance.

5)      How do I arrange for resources?

Thumb rule of business – Don’t invest your own money beyond your capacity. Do everything by yourself or leverage your friend or colleague circle. The second option is better since let the experts do their bit. Once you start earning money from the company, and then invest those same funds and think of having your own employees.

6)      When will I start making profits?

Tricky one! Okay, I’ll try to make this as simple as possible. Make a business case (Complicated).

What is a business case? A case is a forecast of your expenses and projection of your earnings. It does not need to be in a predefined format if you are using it for your own reference.

How do I make one? Simple! Use an excel sheet. Make two sheets – Cost and Revenue. Jot down all your items that will be a potential expense for you, for example, stationary, mobile bills, transportation, equipments, manpower, etc.

In the next sheet, jot down all the possible ways of income i.e. streams from where you are planning to earn revenue for example advertising, product sales, service sales, etc.

While entering this data, make sure you have columns or rows on a Monthly basis i.e. all costs will be shown on a monthly basis and all revenue that you expect can be shown on monthly basis.

So your cost sheet would look something like:

Sr No	Item	Month
		Jan	Feb	Mar	Total
1	Equipment	20000	0	0
2	Mobile Bill	500	750	1000
3	Misc Expences	1000	1000	1000
	Total	21500	1750	2000	25250

And your revenue sheet may look something like:

Sr No	Item	Month
		Jan	Feb	Mar	Total
1	Advertising	500	750	1000
2	Sales	100	200	500
3	-	-	-	-
	Total	600	950	1500	3050

The above is just a representation of a typical internal reference sheet. Here you see in the first month you would end up investing Rs 21500 and earn Rs 600, this is because it covers your capital expense of equipment. Moving forward  if you see in the second month you are investing Rs 1750 and earning 950 so you are almost spending double for what you are earning. In the third month you are earning 75% of what you are spending.

Go on and make this sheet and finally you will realize how much time would it take to make the money enough to cover your costs and then by when would you be playing in profits.

Caution – Make this as a very low lying plan as you know that you would be the main person driving it!

7)      Can I give up my job today?

If you are totally fed up, YES. If not, wait atleast till you earn your first buck. Again, how well you manage your time is up to you, but if you have your business case in place, it will be a good driving factor.

8)      Will I be able to make more money than my salary?

YES! But not overnight. Any business takes substantial amount of time, effort and perseverance for breaking your baby out of a cost center.

Feel free to post your comments or email me your questions. I would be happy to help you with all your queries.