Grow Your App Organically

You have made your app and lunched it on the App Store. Great!

You have secured 1000 downloads in the first month. Awesome!

Downloads have now stalled, numbers are just crawling. You have no reviews. Your app is not getting ranked in to first 10 pages of the category. What Next?

If you have millions of $$$ to run App Download campaigns, you will probably be talking to an agency. Brilliant. You are sorted!

If don't have marketing budgets, read on.

The 3 point mantra for getting downloads:

1) Find Keywords
2) Rank Higher
3) Get more downloads

To achieve this, you need to optimize your app for certain set of keywords for different app stores. 

Target those keywords which have higher search volumes and lower competition.

Keep a track on what your competitor apps are doing. Tap their keywords and take a tactical call if you want to gun for those or stay away from them.

Encourage users to post reviews and rate your app, however don't go overboard with it.

The service of optimizing the keywords and targeting category to influence rankings is called as App Store Optimization or A.S.O.

But do remember, this is a time consuming and manpower exhaustive process, but the following results should encourage you to do it.

Mindvalley:
Ranked No. 1 
Downloads up by 125%

PhrasePop:
Downloads up by 143%
Revenue up by 285%

This optimization was first mentioned by Google in Google I/O 2012 with a case study of Storm8, eBuddy and PocketGems.

For more information on A.S.O. feel free to get in touch with me at neelesh@beehivecommunications.com

WHY YOU WILL FAIL!

In this post I am going to tell you why you cannot succeed.

Do you want to know:

Why you will fail to have a great career?Why you will fail?Why you will never be rich?Why you will never be successful?

1.     BECAUSE YOU THINK TOO MUCH ABOUT WHAT OTHERS THINK ABOUT YOU

You have to fit in to the society right? What happens if you behave the way you wanted to?

The fundamental problem is that you judge people hence you are feared of being judged by the people.

After getting your engineering degree, you had a passion to become a chef. Would you ever in your wildest dreams think of quitting your 6 digit salary job for 3 years of struggle and a meager compensation? You wouldn’t and you know why, because your society, you think, will look down upon you.

Most dreams in this world are killed only because of “What will people think?” rather than anything else.

Cut lose. Be yourself. Dare to be different, dare to be you!

2.     BECAUSE YOU KEEP FLATTERING YOUR EGO AND KEEP THINKING YOU ARE SMARTER THAN WHAT YOU ACTUALLY ARE

How well can you face reality? How smart are you?

Stop answering what you really can’t. Accept the fact. You are not smart enough! If you were, you possible would be writing this article than reading it.

You are getting annoyed as you keep reading on and you know why? It’s only because of your false ego that you feel that you are important.

The more you feed your ego, the deeper you attract failure.

If I asked you to read an article on something related to your own domain you would in all possibility say “I don’t need to, I know it all!” The fact being, every person uses only 3% of their brain. (WikiPedia It, I am sure your ego will do it for you!)

Stop taking yourself so seriously. No one else does!

3.     BECAUSE YOU LACK ANXIETY AND CURIOSITY

How curious are you to know why the water is blue or why do your b$*s itch every morning you wake up. 

You probably aren’t.

You have all reasons to not be. It doesn’t really directly affect your daily course.

You believe the media, you believe in everything that you see. Have you ever thought of questioning the way the things are?

You spend loads of time playing candy crush / pet rescue / flappy bird and other loads on reading updates on Facebook. Have you every invested 10 percent of that time in reading about the conspiracy theory?

You cannot improvise until you don’t accept the fact that you lack anxiety and curiosity.

Successful people have the itch to keep learning something new, which in no way has any relation to their occupation or career.

4.     BECAUSE YOU DON'T READ ENOUGH

When was the last time you visited a library to read on a topic you like?

When was the last time you opened a book to know about something that randomly tickled your mind?

I will tell you. It was when you were in school which is possible over a decade or two now.

You find the excuse of not having time with busy hectic work schedules. 

What about the amount of time you spend every day reading your WhatsApp group messages?

Successful people often read when you spend time watching MTV or other music channels.

5.     BECAUSE YOU CAN'T HANDLE THE TRUTH

Reading this article is making you itchy, because I have textually shown you your image.

The truth is, it relates to you and subconsciously you are thinking of changing but you just can’t handle it!

You would never possibly put your tongue out to taste the truth because you know it’s bitter.

Truth is like bourbon, one the first, bitter to its core but when you start consuming it, you develop a taste. It’s not for everyone; it’s only the drink of the successful!

Successful people gracefully embrace the truth.

6.     BECAUSE YOU CAN'T ASK QUESTIONS ENOUGH

Have you ever questioned authority?

Have you ever questioned yourself?

Have you ever questioned your limits?

The answer, as we know, is “NO”.

You know why? It is because you think you will be muscled down if you ask questions.

Your argument, you have tried but have been mulled over. The key lies in asking the right questions at the right time.

Success comes to people to dare to question and stand by their questions till they don’t get a desired logical answer.

7.     AND BECAUSE YOU HAVE NOT FAILED ENOUGH

When was the last time you failed?

Was it in delivering your work on time?

Was it in an exam?

These failures are not even considered!

You love to reject rejection and keep the “Do-It-Tomorrow” attitude.

The fear of failure has stopped you from attempting at multiple occasions in your life. Hasn’t it?

The more you fail, the more you learn! Every failure brings with it new learning and successful people are only successful because of their perseverance and learning.