You have made your app and lunched it on the App Store. Great!
You have secured 1000 downloads in the first month. Awesome!
Downloads have now stalled, numbers are just crawling. You have no reviews. Your app is not getting ranked in to first 10 pages of the category. What Next?
If you have millions of $$$ to run App Download campaigns, you will probably be talking to an agency. Brilliant. You are sorted!
If don't have marketing budgets, read on.
The 3 point mantra for getting downloads:
1) Find Keywords
2) Rank Higher
3) Get more downloads
To achieve this, you need to optimize your app for certain set of keywords for different app stores.
Target those keywords which have higher search volumes and lower competition.
Keep a track on what your competitor apps are doing. Tap their keywords and take a tactical call if you want to gun for those or stay away from them.
Encourage users to post reviews and rate your app, however don't go overboard with it.
The service of optimizing the keywords and targeting category to influence rankings is called as App Store Optimization or A.S.O.
But do remember, this is a time consuming and manpower exhaustive process, but the following results should encourage you to do it.
Mindvalley:
Ranked No. 1
Downloads up by 125%
PhrasePop:
Downloads up by 143%
Revenue up by 285%
This optimization was first mentioned by Google in Google I/O 2012 with a case study of Storm8, eBuddy and PocketGems.
For more information on A.S.O. feel free to get in touch with me at neelesh@beehivecommunications.com
You have secured 1000 downloads in the first month. Awesome!
Downloads have now stalled, numbers are just crawling. You have no reviews. Your app is not getting ranked in to first 10 pages of the category. What Next?
If you have millions of $$$ to run App Download campaigns, you will probably be talking to an agency. Brilliant. You are sorted!
If don't have marketing budgets, read on.
The 3 point mantra for getting downloads:
1) Find Keywords
2) Rank Higher
3) Get more downloads
To achieve this, you need to optimize your app for certain set of keywords for different app stores.
Target those keywords which have higher search volumes and lower competition.
Keep a track on what your competitor apps are doing. Tap their keywords and take a tactical call if you want to gun for those or stay away from them.
Encourage users to post reviews and rate your app, however don't go overboard with it.
The service of optimizing the keywords and targeting category to influence rankings is called as App Store Optimization or A.S.O.
But do remember, this is a time consuming and manpower exhaustive process, but the following results should encourage you to do it.
Mindvalley:
Ranked No. 1
Downloads up by 125%
PhrasePop:
Downloads up by 143%
Revenue up by 285%
This optimization was first mentioned by Google in Google I/O 2012 with a case study of Storm8, eBuddy and PocketGems.
For more information on A.S.O. feel free to get in touch with me at neelesh@beehivecommunications.com
